CASE STUDY: WELLNESS BOOKING PLATFORM

BOOK ONLINE.
PAY INSTANTLY.
CLASS FULL.

A bespoke booking and payment platform for a Harrogate pilates studio — clients self-serve, instructors stay focused.

SECTOR
WELLNESS / PILATES
TYPE
WEB + BOOKING APP + PAYMENTS
STATUS
LIVE
01 / OVERVIEW

THE CHALLENGE

Running a pilates studio on manual bookings is a time sink. Clients message or call to book a class, the instructor confirms, and then hopes they show up. No payment upfront means no commitment — and no-shows waste a spot that could have been filled.

Without real-time class availability, clients can't self-serve. Every booking is a back-and-forth. Chasing payments after the fact adds more admin on top. The instructor spends more time managing logistics than teaching.

02 / THE PAIN POINTS

THE GAPS

  • 01
    BOOKING VIA WHATSAPP = WASTED TIME
    Every class booking was a manual conversation — message in, confirm availability, message back. Multiply that across a full class schedule and it adds up to hours of unnecessary admin every week.
  • 02
    NO UPFRONT PAYMENT = NO-SHOWS
    Without paying at point of booking, clients had no financial commitment. Last-minute cancellations and no-shows left empty spaces in classes that could have been filled by someone else.
  • 03
    NO REAL-TIME CLASS AVAILABILITY
    Clients had no way to see which classes were available, how many spaces remained, or whether their preferred slot was full. Every query required a manual check and response.
  • 04
    CHASING PAYMENTS AFTER THE FACT
    Collecting payment separately from booking — by bank transfer, cash, or card on the day — meant chasing outstanding balances and reconciling payments manually. Time spent on admin, not teaching.
03 / THE SOLUTION

WHAT WE BUILT.

01

MOBILE-FIRST WEBSITE

A clean, professional site built for Bryony Pilates — class schedule, instructor bio, studio information, and direct booking integration. Designed mobile-first for clients browsing on their phones.

02

CUSTOM BOOKING APP

A bespoke booking system with real-time class availability — spaces shown live, classes that are full marked automatically. Clients browse the schedule and book their spot in seconds, no back-and-forth required.

03

SUMUP PAYMENT INTEGRATION

Payment is taken at the point of booking through SumUp — no card readers, no bank transfers, no cash handling. Clients pay upfront when they reserve their space, eliminating no-shows and manual reconciliation.

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AUTOMATED CONFIRMATIONS

Booking confirmations and class reminders sent automatically — reducing no-shows and keeping clients informed without any manual effort from the instructor.

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INSTRUCTOR DASHBOARD

A simple admin view showing who has booked each class, payments received, and class capacity at a glance — everything needed to run the studio without spreadsheets.

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LIVE CAPACITY MANAGEMENT

Classes have a set maximum capacity. As spaces fill, the booking app updates in real time — clients see exactly how many spots remain and classes close automatically when full.

04 / TECHNICAL

THE STACK.

WEBSITE
WEB + MOBILE
BOOKING APP
REAL-TIME CLASSES
SUMUP
PAYMENTS AT BOOKING
NOTIFICATIONS
AUTOMATED REMINDERS
BOOKED
05 / IMPACT

THE RESULTS.

100%
ONLINE BOOKINGS

Every class booking now goes through the platform. No WhatsApp messages, no phone calls, no manual confirmations. Clients self-serve entirely — at any time of day.

0
PAYMENT CHASING

Payment is collected automatically at the point of booking. No outstanding balances, no bank transfer reminders, no cash handling. Every class is paid before it starts.

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CLASS FILL RATE

Real-time availability lets clients see and book spaces the moment they open. Upfront payment eliminates no-shows. Classes fill faster and stay full — revenue secured in advance.

06 / THE WIDER PICTURE

BUILT FOR PILATES.
THE PATTERN FITS ANY CLASS OR APPOINTMENT BUSINESS.

YOGA & FITNESS STUDIOS

Any studio running scheduled classes with limited capacity has the same problem: manual bookings, no-shows, and payment admin. The same platform — real-time availability, upfront payment, automated reminders — eliminates all three.

YOGA · FITNESS · SPIN · BARRE · DANCE

PERSONAL TRAINERS

PTs lose time to booking back-and-forth and payment chasing. A booking platform with upfront payment means clients commit at point of booking — and the PT's schedule manages itself. No admin. Just training.

PERSONAL TRAINING · SPORTS COACHING · NUTRITION

BEAUTY & THERAPY

Appointment-based businesses — salons, therapists, osteopaths — all share the same challenge. A bespoke booking and payment system removes the friction from every appointment and protects revenue from last-minute cancellations.

BEAUTY · MASSAGE · OSTEOPATHY · COUNSELLING · THERAPY
THE CORE INSIGHT

For any business that runs classes or appointments, manual booking is a leaky bucket. A system that lets clients self-serve, pay upfront, and receive automated reminders doesn't just save admin time — it fills more spaces and protects every pound of revenue.

BUILD YOUR VERSION →
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WANT YOUR STUDIO
TO RUN ITSELF?

I'll build your booking platform with integrated payments — and have it live and taking bookings within days.

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